Change is inevitable.
Thriving through it is a choice.
Workforce entry, career shifts, role changes, life transitions, entrepreneurship, organizational transformations, restructuring and layoffs are all pivot points — key opportunities to turn uncertainty into possibility.
Getting there requires intention, direction and action.
Helping you navigate these critical moments with confidence and clarity is our purpose.
Our Promise
When people feel truly seen, heard and valued, they do more than navigate change. They grow through it.
We are not coaches.
We use a people-centered approach to work with individuals, HR leaders and corporate teams to uncover purpose and turn possibility into meaningful potential.
Putting people first isn’t just our philosophy — it is our promise to you.
Our Founders
Career pursuits, pauses, pivots, re-entries and reinventions, parenthood and more, Veronika and Lianne have lived it. They can relate.
Their combined portfolio includes:
Accounting
Arts
Communications Corporate
Creative Services
Education
Entrepreneurship
Finance
Fundraising
Healthcare
Journalism
Marketing
Media
Not for Profit
Real Estate
They excel in strategic thinking, building networks, connecting ideas, and acting with intention.
Values-driven leaders, Veronika and Lianne bring an attentive, collaborative and empathetic approach to their work and relationships.
Our Approach
Every story is unique. Yours deserves to be explored with empathy, curiosity, and honesty.
We engage in meaningful dialogue that uncovers strengths, values and aspirations to pinpoint your purpose and unleash your potential.
Through our proprietary, purpose-driven process, we guide individuals and teams through four intentional steps:
Discover Unearth the strengths, values, motivations, and ambitions that shape your story.
Design Clarify what purpose truly means for you and translate it into meaningful direction.
Define Ensure decisions, behaviours, and strategy reflect what matters most.
Deploy Turn insight into action, building momentum that lasts.
The result? Uncertainty to clarity to purposeful growth — on your terms.
Approach your next personal or professional pivot point with confidence and clarity.
Contact us.
Our Purpose
At Pivot Point Strategies Inc., we believe in doing things differently — with intention, with passion, and with people at the heart.
Our purpose reflects that mindset.
Lianne Castelino
Co-founder and Chief Strategy Officer (CSO)An award-winning journalist, strategist and entrepreneur, Lianne began her career at The Weather Network, then spent over a decade at CTV Montreal as a reporter and anchor in news and sports —- ultimately living her dream as a sports broadcaster — one of the first women in Canada in the role.
Her experience spans major Canadian newsrooms—including CTV, Global, Sun Media and RogersTV — and communications roles across healthcare, education, nonprofit, and corporate settings, leading strategy, shaping impactful narratives and illustrating impact.
Lianne is the founder of Where Parents Talk, a trusted source for evidence-based parenting information, and co-founder of Distill Designs, a purpose-driven creative design firm. She is Board Chair of the Herbert H. Carnegie Future Aces Foundation, a nonprofit focused on character and leadership education of youth.
Fuelled by curiosity and a growth mindset, Lianne thrives at the intersection of strategy, storytelling, and impact. She is married and a mother of three.
Contact : lianne@pivotpointstrategiesinc.ca
Veronika Roux-Vlachova
Co-founder and Chief Purpose Officer (CPO)Veronika is an accomplished arts and finance professional whose career bridges modern and contemporary art with global finance. Shaped by international experience in Montreal, Paris, Prague, and on Wall Street, she brings a cross-cultural perspective to her work.
An accredited art appraiser with the International Society of Appraisers, she is known for connecting diverse communities and fostering dialogue among artistic circles across the Americas and Europe.
As founder of VRV Strategy, she spent 15 years focused on transformative human capital development, helping professionals discover and fulfill their career purpose through candidate assessment, strategic goal setting, and performance evaluation. Her proprietary methodologies enable organizations to align individual aspirations with organizational objectives and support sustainable growth.
Veronika divides her time between Montreal, Paris, Prague, London, and Toronto. She is married and a mother of four.
Contact: veronika@pivotpointstrategiesinc.ca
Testimonials
“Pivot Point really helped me get a better sense of what direction I needed to go to feel more fulfilled in my personal life and professional career.
The process was very intentional and I appreciated the time to pause and reflect on what truly makes me tick. The thought-provoking questions really allowed me to critically determine what I am passionate about.
Veronika’s expertise and pacing on all of the modules made the whole experience extremely rewarding.
I am very grateful to the Pivot Point team for helping me achieve a sense of direction, and would recommend them to anyone who’s having challenges in their professional development or those who may need a gentle guide in their personal lives. Thank you!”
Alex J.
Toronto, ON“Pivot Point empowered us to align the goals and purpose of our 20-person team with the broader vision of our company.
As founders of a rapidly growing organization, we began by establishing a clear company-wide mission, then worked individually with each employee to ensure their personal goals were heard, supported, and integrated into our growth strategy.
This approach allows us to allocate resources more intentionally and we're confident it will be a meaningful driver of long-term retention and employee satisfaction.
Veronika brought a genuinely caring and engaging approach to the process, connecting meaningfully with every member of our team and making each person feel seen.”
M.T.
Montréal, QCLet’s Connect
We help you make sense of change, uncover new possibilities, and take clear, confident steps toward what’s next.
Schedule a session to talk through your goals, get your questions answered, and build a personalized plan that turns ideas into meaningful progress.
Start your next pivot now.
Newsroom
Press releases, news and announcements.
Events
Transition is rarely a solitary journey.
Through curated in-person and virtual events, Pivot Point Strategies creates space to pause, reflect, and move forward with intention.
Intimate by design, each experience prioritizes depth and is grounded in our rigorous, human-centred approach.