CONCORDIA UNIVERSITY

ALUMNI & FRIENDS FEATURE : VERONIKA ROUX-VLACHOVA

By: Emm Campbell

MONTRÉAL —JUNE 11th, 2026

From Wall Street to reinvention: Meet Concordia alumna Veronika Roux-Vlachova

After successful careers on Wall Street and in real estate, Veronika Roux-Vlachova, BComm 01, reached a familiar inflection point: the sense that achievement no longer equalled fulfillment.

What followed was not a leap so much as a realignment — one that resulted in a new consultancy built around helping others navigate their own turning points.

Roux-Vlachova is the co-founder of Pivot Point Strategies, a firm with offices in Montreal and Toronto that works with individuals and teams seeking clarity amid disruption. The goal is to help them transform uncertainty — whether driven by economic pressure, workplace change or personal transition — into practical, forward-looking action.

“These are difficult economic times that are creating challenges for everyone from young people entering the workforce to my generation,” she says. “I wanted to help people assess where they are and where they want to be, and support them in taking realistic, immediate steps toward their goals.”…..

PRESS RELEASE

MONTRÉAL — April 30, 2026 — As career paths become increasingly non-linear and organizations face constant evolution, two experienced strategists have joined forces to launch Pivot Point Strategies Inc., a consultancy focused on helping individuals and teams turn disruption and change into clear, purposeful growth. 

Founded by Veronika Roux-Vlachova, an international human capital expert and Lianne Castelino, a journalist and communications strategist, the firm brings together deep multi-sector expertise with a highly personalized, people-first approach. Its guiding philosophy — “People-centred. Purpose-powered.” — reflects a commitment to putting people first not just as a principle, but as a promise. 

“At a time when so many are facing unexpected change, the real challenge isn’t just navigating it — it’s making sense of it,” says Roux-Vlachova, Co-founder and Chief Purpose Officer. “What sets us apart is how deeply we integrate purpose with strategy. We meet our clients with both empathy and expertise, helping them reconnect with what matters most to them, and translate that into clear, actionable direction.” ….