PRESS RELEASE

 Pivot Point Strategies Launches to Turn Workplace Disruption into Purposeful Growth 

New consultancy helps guide individuals and organizations from uncertainty to clear direction 

MONTRÉAL — April 30, 2026 — As career paths become increasingly non-linear and organizations face constant evolution, two experienced strategists have joined forces to launch Pivot Point Strategies Inc., a consultancy focused on helping individuals and teams turn disruption and change into clear, purposeful growth. 

Founded by Veronika Roux-Vlachova, an international human capital expert and Lianne Castelino, a journalist and communications strategist, the firm brings together deep multi-sector expertise with a highly personalized, people-first approach. Its guiding philosophy — “People-centred. Purpose-powered.” — reflects a commitment to putting people first not just as a principle, but as a promise. 

“At a time when so many are facing unexpected change, the real challenge isn’t just navigating it — it’s making sense of it,” says Roux-Vlachova, Co-founder and Chief Purpose Officer. “What sets us apart is how deeply we integrate purpose with strategy. We meet our clients with both empathy and expertise, helping them reconnect with what matters most to them, and translate that into clear, actionable direction.” 

Between them, Roux-Vlachova and Castelino bring decades of experience spanning finance, media, healthcare, education, nonprofit and entrepreneurship — along with firsthand insight into career pivots, reinvention and leadership transitions. 

“Pivot points like workforce entry, layoffs, restructuring, starting a family, are often where people lose clarity,” says Castelino, Co-founder and Chief Strategy Officer. “Our role is to bring structure and perspective so individuals and organizations can move forward with confidence, not hesitation.” 

At the core of Pivot Point Strategies Inc., is a proprietary four-step framework — Discover, Design, Define and Deploy — translating self-awareness into purposeful strategy and measurable action across individual advisory, HR leadership support and team transformation engagements. 

Pivot Point Strategies operates out of offices in Toronto and Montreal. 

ABOUT PIVOT POINT STRATEGIES INC. 

Pivot Point Strategies Inc., is a purpose-driven, independent consultancy helping individuals, teams and organizations turn pivotal personal, professional, career and organizational transitions into clarity and purposeful growth. With offices in Toronto and Montreal, the firm combines deep cross-sector experience with a proprietary four-step framework to deliver actionable strategy for individuals, HR leaders and corporate teams. pivotpointstrategiesinc.ca 

Contact: veronika@pivotpointstrategiesinc.ca or lianne@pivotpointstrategiesinc.ca